Yeah!!! Even I was wondering what that was :) and someone seem to have done a good amount of research on this. This is clearly expressed in most of our Bollywood films which is described as the "FORCI" - the Formula of Cinema. A lot was spoken about Taare Zameen Par, people loving the movie, crying in the theaters, saying it changed their approach etc etc and I agree to it too. I will also acknowledge that the FORCI formula worked wonders here. And if you want to know more about all the FORCI thingy, you may read it here.
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